Built from real calls, not theory.

The Close More Deals Playbook Series and the coaching behind it come from time actually spent on the phone, not a textbook.

Meet Barton Eby.

Barton is the founder of the Close More Deals Playbook Series and Close More Deals Academy. His career has been built on live sales conversations, cold calls, discovery calls, objection-handling, and renewal conversations, in the B2B software world, working closely with the customers and prospects on the other end of the line.

That day-to-day experience is where the four-volume Playbook Series came from. Rather than write another general sales book, Barton documented the specific frameworks that actually held up under pressure, tested them against real conversations, and refined them until they were teachable.

Why I Built This

Most sales training skips the script.

A lot of sales training stays at the level of mindset and motivation. It's harder to find training that tells you exactly what to say when a prospect goes quiet, or exactly how to open a cold call so it doesn't get hung up on in the first ten seconds.

The Playbook Series was built to close that gap: real frameworks, real language, organized around the four stages every sales conversation moves through, cold call, discovery, objection, and retention.

"Sales isn't a talent. It's a skill. And skills can be built, at any stage, at any level."

— Barton Eby

By The Numbers

The system, at a glance.

Playbook Volumes Published

Proven Frameworks

40+

Real Reactions & Scenarios Covered

AI Practice Platform (In Development)

Placeholder stats for discussion. Swap in real years-of-experience or coaching figures before this goes live.

Want to work together?

Whether it's a playbook question or a coaching engagement for your team, reach out and let's talk.

Get In Touch

hello@closemoredealsacademy.com

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